MS_ Signage & Pont-of-sale

About This Project

I thrived in a dynamic environment at Master Sign, where I spearheaded a collaborative team of signmakers, fitters, printers, graphic designers, and web designers. This fostered my ability to build strong team spirit and hone my interpersonal skills.

My focus was on crafting customized signage and visual communication solutions that perfectly aligned with brand needs. My portfolio encompasses a diverse range of projects, from large-scale exterior building signs and intricate directional signage to captivating exhibition stands, eye-catching car wraps, and impactful point-of-sale materials. Every project, from promotional goods to shop window displays, fueled my passion for design and fueled a deep understanding of the production process, ultimately enhancing my layout creation skills.

Beyond design, I leveraged my problem-solving expertise and meticulous attention to detail to streamline operations. This resulted in cost reductions achieved by minimizing material and printing waste.

My efforts extended far beyond the design department. I played a pivotal role in revitalizing the Master Sign brand, strategically positioning the company for success. I spearheaded the implementation of production efficiencies, restructured the team, and spearheaded a strategic SEO campaign that propelled the company website to the top of Google’s organic search results.

Through my dedication, I cultivated a comprehensive understanding of large format printing, vinyl application techniques, raw materials, substrates, equipment capabilities, and both production and installation processes. This extensive knowledge empowered me to develop innovative production methods and expand the breadth of services offered, ultimately propelling Master Sign to new heights.