Gráfica Vix
Where Color Takes Flight​
In Brazil, life is lived in high definition. For Gráfica Vix, the goal was to capture that energy and translate it into a commercial identity. The challenge involved transforming a traditional printing company into an approachable brand with a distinct personality. The result is a brand anchored by a Blue Macaw mascot—representing the freedom of ideas and the vivid colours that only a master printer can achieve. From the logo to the brand voice, every element celebrates the happiness and rhythm of the Brazilian lifestyle.
Scope of Work:
- Visual Identity
- Mascot Creation
- Responsive Web Design
- UI/UX Prototyping
- Marketing Collateral
- Motion Graphics
- Signage & Wayfinding
- Vehicle Wrap Design
Elevating Brazilian printing through iconic visual storytelling
The Solution:
Soaring Above the Noise
In a saturated market, a printing company needs more than just technical speed; it needs a recognisable soul. The solution for Gráfica Vix was to move away from cold, industrial aesthetics and embrace a vibrant, character-led identity. By integrating the Blue Macaw as a central mascot, I created a visual language that communicates approachability and energy without sacrificing professional authority. This transformation turned a service-based business into a lifestyle-aligned brand that resonates instantly with its audience.
