Faggioli Recipes
Elevating tradition:
Branding & Visual Identity
The Faggili Recipes project was a journey into the heart of Italian culinary heritage. My goal was to translate their signature bell pepper and spice blends into a premium visual narrative. I developed a comprehensive branding strategy that honors tradition while embracing modern aesthetics. This included a cinematic video presentation to capture the brand’s energy and bespoke packaging design that stands out on the shelf. Every element, from the rustic typography to the organic color palette, was crafted to reflect the authentic, handcrafted quality of the products, ensuring a cohesive and appetizing brand experience.
Scope of Work:
- Branding
- Video Presentation
- Packaging Design
The Creative Challenge:
Balancing Heritage with Modernity
The primary challenge for Faggili Recipes was honoring a deep-rooted Italian legacy without appearing dated in a competitive market. I had to find the perfect equilibrium between “old-world” charm and “new-world” shelf appeal. This required meticulous research into traditional Italian motifs to ensure the packaging felt authentic, while using clean layouts to appeal to contemporary foodies. Communicating the unique flavor profile—centered on bell peppers rather than just heat—demanded a strategic use of color and texture. The result is a brand that feels both timeless and fresh, successfully bridging the gap between generations.
By meticulously synchronising the digital interface with environmental graphics, I ensured that every touchpoint reinforced a sense of stability and innovation. This wasn’t just about applying a logo; it was about building a visual framework that supports the group’s growth, providing them with the professional agility to move from property development to facilities management without ever losing their brand’s signature composure.
